And although it's been gently updated over the decades since, it still shows no sign of needing to be retired. Nailing the sweet spot between computerised and physical sounds, Werzowa's composition is unique, relatable to a broader audience, and timeless. And while it may sound simple, it's actually made up of 20 different audio layers. The original recording used a combination of different synthesisers, xylophones and marimba.
It works partly because it's a very catchy sequence of notes, but also because of the sound of those notes. He spent 10 days composing the jingle, and finally had a breakthrough when he started singing the words 'Intel Inside'. Werzowa was originally hired by Kyle Cooper, a friend employed at R/GA LA, and told the sound needed to convey reliability, innovation and trust. A simple five-note mnemonic, it's estimated to be played somewhere in the world every five minutes. Created by Austrian musician Walter Werzowa in the 1980s, Intel's three-second audio logo has become one of the most well-known in history.
